Here we go again.
Yes, once more it's the Rockwood Olympic
Watch. One man's insane attempt to watch the entirety of NBC's
primetime Olympic coverage while simultaneously breaking apart that
programming into three categories:
3. Meaningless fluff.
What's that, you say? It's your first time here?
Well, then... first a little history.
First of all, I love the Olympics. I always have,
I always will. Yes, I know it's too commercial. Yes, I know that
Athlete X dopes/cheats/speaks ill of his grandmother. Yes, I know
that both Jacques Rogge and the IOC are as corrupt as the day is
long. I don't care. In spite of all of that, during the course of
any Olympic Games, there are multiple stories that grab at you like
no other sporting event does. And the fact that they happen only
once every four years... well, now once every two... makes them
But way back at the turn of the millennium (by
that I mean 2000... I'm not going to have the 2000-2001-which-is-the-end-of-the-millennium
argument with you), I was getting frustrated with the television
coverage of the Olympics. While I was still thrilling
with victory and agonizing with defeat, I was getting sick of
all of the "Up Close And Personal" segments that NBC was
putting on the air instead of showing the actual events. So I decided
to do something about it.
For the Sydney games, I started the 2000
Rockwood Olympic Watch, which was dedicated to measuring
just how much time NBC was devoting to what I called "fluff."
My hope was that by publicly exposing said fluff, I could shame
NBC into not broadcasting so much of it.
Did it work? Who knows? But I had so much fun
doing it that year that I've done it for every Olympics since.
real exception was in 2002,
when I actually went to the Games in Salt Lake. I had hopes of
something similar to that this year, since I'm on the same continent
as Vancouver, but alas, work and life interfered, so once again
be stuck with the rest of you, watching it on TV.
But oh, the things we will see! Join me, won't
you, and we'll run this Olympic-sized TV marathon together. Swifter!
Higher! Stronger! And away we go!