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March 11, 2010,
Hi Brian,
I don't have the you tube link, but, you
should check out the new State Farm video. I thought of you when I
saw it. Whoever engineered the domino fall is really good.
--Alyce
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Well, Alyce, the
video "This Too Shall Pass" by OK Go isn't itself about
State Farm insurance, but if you look right at the beginning, the
whole chain reaction is started by a State Farm toy truck. And that
truck is in there because State
Farm sponsored the video, allowing it to be embedded on other
people's websites. And that has allowed this video to go viral (OK
Go is familiar with viral
videos), getting over eight million hits in just two weeks.
And good for them! Admit it... if you watch
those two videos, you not only start to sing along, but you start wondering
if OK Go might
have some other songs you like, don't you? That's the power of the
music video.
The only sad part is there used
to be a channel that showed these "music videos" on
television. This channel used to actually break bands and be important
in the music industry. Now, much like their new logo, they're just
a shadow of their former self. Maybe someday someone will try it
again. It's just a matter of time before someone covers "Video
Killed The Radio Star."
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