For those of you who haven't been here before, welcome! Here's what's going to happen. I'm going to watch all of NBC's prime time Olympic coverage and break it down into three delightful categories:
Why would I do this? Just because. You can always go back and read my explanation from previous Watches. They're all basically the same.
A better question: Why would I do this in 2022, when China is violating everyone's human rights? I could avoid watching, that's true. Would that actually stick it to China or NBC? Not at all. They'd never even notice I was gone. Will writing about it make them notice more? That's also doubtful, but not impossible. The Chinese Communist Party spends a lot of time trolling people on Twitter. Maybe they'll get upset that I keep writing about things like how they imprison world-famous tennis players (#FreePengShuai) or how they abuse people's religious freedoms. Again, is this likely? No. But it's more likely to make an impact that by me not watching.
As for those of you who don't have a blog where you write about the Olympics, what should you do? Well, I believe in free speech, so I'm not going to tell you what to do. But if you don't want to watch the Beijing Olympics because the actions of the CCP are repulsive (they are!), but you still would like to know what's going on in the Olympics, you can always show up here and I'll recap them for you. You don't sully yourself via NBC and you still get to find out what's happening. Sounds like a plan to me! Tell your friends to read along!
The immediate temptation when grading a major network on its content is to criticize it for the quantity of ads it broadcasts. Let it be known right up front that Team Rockwood thinks that NBC should run ads out the wazoo. The fact is that NBC has done what most of you haven't -and in this year, couldn't- which is pony up a zillion dollars for the Beijing Olympic Games. Then they packed up all their gear and went all the way to Asia to show you pictures on that idiot box in your living room. For free. If NBC needs to show advertisements to pay for your lack of access, then by God, you should watch them and be happy. That's the price you pay for not going to Japan yourself. Of course, this year, even if you wanted to go, you couldn't, but that's besides the point.
However, the Rockwood 2022 Olympic Watch will still be documenting this advertising time, if for no other reason than it qualifies as neither "events" nor "fluff." We just want you to know how they stand. But once again, let us restate that under no conditions will we tolerate any whining about all the ads they show on TV. If it wasn't for NBC getting companies to pay for advertising, literally no one would be watching the Games this year.
With that said, what will we be grading? Essentially, it comes down to two categories, events and fluff. Sometimes the two intertwine, in which case, Team Rockwood will make a judgement call. Much like the Olympics themselves, the decision of the judges is final, so no beefing about that either.
Some of you may be asking "What's the difference between events and fluff?" Good question. There are always exceptions, but here are some guidelines:
These are just a handful of the rules that Team Rockwood will be using during the games. In short, if something is live and unpredictable, then it's an event. Anything staged or obviously pre-recorded is fluff. Any time two anchors are talking to each other instead of talking about what happened qualifies as fluff. Of course, that could easily be your local news.