Rockwood Olympic Watch Rules
The immediate temptation when grading a
major network on its content is to criticize it for the quantity
of ads it broadcasts. Let it be known right
up front that Team Rockwood thinks that NBC should run ads
out the wazoo. The fact is that NBC has done what most of you haven't, which
is pony up $613 million to go all the way around the world and show you pictures
on that idiot box in your living room. For free. If NBC needs to show advertisements
to pay for your lack of spending power, then by God, you should watch them
and be happy. That's the price you pay for not going to Turin yourself.
However, the Rockwood 2006 Olympic Watch will still be documenting
this advertising time, if for no other reason than it qualifies as neither "events" nor "fluff." We
just want you to know how they stand. But once again, let us restate that under
no conditions will we tolerate any whining about all the ads they show on TV.
If you don't like it, planes to Italy are leaving all the time. We're sure
they could squeeze you on for a thousand bucks or so. Yeah, that's what we
thought. Have a seat.
With that said, what will we be grading? Essentially, it comes
down to two categories, events and fluff. Sometimes the two intertwine, in
which case, Team Rockwood will make a judgement call. Much
like the Olympics themselves, the decision of the judges is final, so no beefing
about that either.
Some of you may be asking "What's the difference between events and fluff?" Good
question. There are always exceptions, but here are some guidelines:
- Events are obviously competitions and
only competitions. If people are competing in an Olympic match,
that is an event.
- If the event the person on screen is competing
in is NOT at the Olympics, it is most likely fluff.
- Medal ceremonies, being something that
only happens at the Olympics themselves, will be counted as events.
- Video of past Olympics will be counted
- Because there are so many events that no
one (not even members of Team Rockwood ) could
possibly watch them all, news about the current Olympics will
be counted as an event.
- Any story featuring someone who is NOT
an athlete is fluff.
- Any video that is posterized, mosaiced,
overexposed, purposely-blurred, or otherwise enhanced is fluff.
- Anything with a musical background intended
to enhance emotion is fluff.
- Interviews conducted immediately following
the event will be counted as events.
- Interviews conducted in dramatic lighting
will be counted as fluff.
These are just a handful of the rules that Team
Rockwood will be using during the games. In short, if
something is (or in the case of Turin, could be) live and unpredictable,
then it's an event. Anything staged or obviously pre-recorded
Any time two anchors are talking to each other instead of talking about what
happened qualifies as fluff. Of course, that could easily be your local news.
Finally, if there's something you want to
tell us about, just drop us a line in the Rockwood
Mailbag. You might also want to take a gander at the
comic strips. Hours of enjoyment, right here at your fingertips.
Isn't the web great?